CBS Quick MBA from Home & Quick MBA for SMEs

CBS Quick MBA from Home

https://www.cbs.chula.ac.th/quick-mba-from-home/

Chulalongkorn Business School (CBS) took into account the negative impacts of the COVID-19 pandemic on economy, political and society in Thailand, and every sector including the public, and private sectors, entrepreneurs as well as households affected need to find seek solutions to tackle this crisis, so CBS come up with “CBS Quick MBA from Home”

“CBS Quick MBA from Home” hosted by CBS via short free online courses aimed to increase the knowledge and enhance understanding business operations across all groups of people affected by the COVID-19. The consequences of aftermath of COVID-19 on changing consumer behaviors and developing digital technology brought about online learning, becoming a leading tool that is accessible to the general public. Everyone can join this course no matter what are you who you are- entrepreneurs, architects, teachers, and etc. For this reason, the project equipped them to combat the global crisis by providing strategies for business resilience and to create new businesses opportunities.

Hathaichanok Nopcharoonsri, a product developer from Woolworths Group Limited, says she was grateful for the opportunity to join this event. “She explored for more practical knowledge and exchanged experiences from a diverse group of people”, she explained

“CBS Quick MBA from Home” is a transdisciplinary learning project that has been featured experienced guest speakers for our professors, distinguished alumni, scholars, executives been recognized at a national and international level to share their professional expertise. It consisted in three main projects: Dean’s Distinguished Lecture Series, CBS tackling COVID-19, and Space by CBS. Each project provided sessions in various issues such as leadership management, marketing, and management in crisis, SME, data visualization, etc.

The project provided theoretical knowledge, recovery advices for business scheme, and direct experiences from many speakers for the general public to cope with COVID-19 pandemic. Furthermore, it built stronger partnership with academia and alliances with businesses.

Quick MBA For SMEs

Quick MBA For SMEs, a project for community that serves to educate SMES to adapt to survive in COVID-19 has received over 100,000 views in 4 different business industries, “Food, Hotels, Health, and Fashion”

The ongoing covid has impacted over 90% of SMEs drastically, many of which has been forced of closed down as they couldn’t carry the cost burden. However, there are still opportunities. Many entrepreneurs started to adapt and re-business their business to survive and thrive in the middle of unpredictable chaos. These entrepreneurs, therefore, came together to share and educate other SMEs owners from their own experience under “Quick MBA for SMEs” for free at Chulalongkorn University, Faculty of Commerce and Accountancy on July-August 2021

Quick MBA for SMEs was created in accordance to Prof. Bundhit Eua-arporn, Ph.D., President of Chulalongkorn University as a vision of the university for creating “Innovations for Society”

This year, the project has carried out the success by following through the Quick MBA from Home project which was created in 2020 collaboration with 4 leading global universities including, Harvard, Stamford, Cambridge, and Oxford University, during the first wave of COVID-19. The universities has sent professors of various expertees to host online lectures. This event has received tremendous interests with over 400,000 views and over 4,000 shares on facebook

Assoc. Prof. Wilert Puriwat, Ph.D., Dean of Faculty of Commerce and Accountancy, Chulalongkorn University and founder of Quick MBA for SMEs has stated that this year’s COVID-19 wave has been more serious. Short and concise educational courses are therefore more vital for SMEs. Quick MBA for SMEs : WeToWe Market Chula is therefore targeted towards SMEs that has been impacted from COVID severely by providing them perspectives of new management methods that could be further apply for survivability under COVID-19, a non-normal situation.

BY

Faculty of Commerce and Accountancy, Chulalongkorn University